How to Woo the Media

14 February 2012, 10:45 am

It's not unlike developing a romantic relationship: You'll need wit, persistence, and a good deal of charm to be successful. Valentine's Day is traditionally the day to launch an all out charm offensive toward a loved one with roses, champagne—whatever your weapon of choice. This Feb. 14, I'm going to focus on how to launch a different kind of charm offensive—one that will still require much ...... Read More »

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